I’m a veterinarian with an MBA, and I help veterinary professionals and B2B companies uncover what truly sets them apart - so they can stop blending in, reach the right audience, and communicate their value effectively.

I do this through mission-driven brand positioning, deep-dive market analytics, and target marketing, creating brands that aren’t just aesthetic, but built on solid business principles.

 

I also integrate AI into this process - not as a gimmick, but as a powerful tool for refining strategy, gaining audience insights, and improving efficiency.

 

Beyond business strategy, I consult on AI education and development, helping veterinary organizations and researchers integrate AI in ways that enhance, not replace, veterinary expertise. With formal training in AI in healthcare, I bridge the gap between cutting-edge technology and practical, ethical implementation in Vet Med.